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About Us

Delusion was created in 2010 with the aim to provide the fashion conscious with accessible yet luxurious & conceptual garments. Ryan Heard is at the helm of this inspirational brand, constantly evolving each season; notoriously for their leather garments.

Each item is made with a bespoke style in mind, the fit & finish is essential along with providing unique fabrics teamed with carefully chosen manufacturers. The Delusion ethos is to work with every item individually & construct it in house by hand, incorporating the pattern cutters, sample hands and creative team, they pride themselves on allocating time, thought & precision into every piece.

The Delusion clientele is the young fashion conscious male that doesn’t want to be subjected to mass market products, looking for obscure premium garments that can become staple items in their own individual collections.